Channel Orange: Insight from the experts at 3Eye

Welcome to Channel Orange, 3Eye’s corporate blog and your go-to source for expert perspectives on digital transformation, the latest industry trends, partner updates, practical how-to guides, and product insights that solve real-world business challenges.

3 Do’s and Don’ts of Solution Provider Marketing in a Crisis
Blog

3 Do’s and Don’ts of Solution Provider Marketing in a Crisis

The world is a strange place right now. Solution providers and their customers are being forced to change their behavior. The coronavirus is altering the way we engage with customers, putting a stop to traditional forms of marketing like tradeshows and customer visits. Buyers were already trending toward digital media as their preferred route of communication when making a purchase, but now they have no alternative. Even for.

A New Normal – Dealing with Disruption at Work
Blog

A New Normal – Dealing with Disruption at Work

Disruption. A word commonly used in the tech world that carries a positive connotation regarding the change in status quo. Fail Fast. An expression commonly used in the tech world that embraces failure as a guiding direction, allowing navigation towards success. Pivot. Yet another word commonly used to describe a change in business direction, usually.